How to Create a Persona for Your Audience

In business, the phrase ‘buyer persona’ describes the ideal hypothetical person who would buy from you. This term is incredibly useful but the name is a little limiting. Because in reality, a person need not only be a buyer: it could just as well be someone who might become a…

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Making the Most Out of Your Social Media – How Teenagers View Social Media

Making the Most Out of Your Social Media Getting the most out of your social media will have a positive effect on your return on investment and that’s what you want to see. Social media can be a very powerful tool when used correctly, but the problem is far too…

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