Just Rent Your Clothes

My closet is in the cloud. That's not how I actually describe the dark, clothing-stuffed nook I tear through each morning. But at least a portion of my clothing is now chosen through an app. And I don't even own these garments: I pay a subscription fee to wear them for a month, then I trade them in for a new batch when my time is up. According to Rent the Runway cofounder and CEO Jennifer Hyman, this model—where we rent clothing, accessories, and soft goods that we at one point would have outright purchased—is going to change everything in the future. Over a year ago, I set a goal not to buy new clothes. If I felt the urge …