Why Cynical Does Not Build an Audience

Here’s where 99% of unsuccessful brands are going wrong: they are too cynical. What do I mean by this? I mean that they are getting into online marketing and creating a brand for all the wrong reasons. Most often, this means that they’re getting into it because they want to…

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The Three Core Values That Will Ensure Your List’s Success

If you’re a list marketer, you know that list marketing, as exciting as it can be, isn’t a slam dunk. If that was the case, then the hundreds of thousands if not millions of people trying their hand at list marketing would be overnight millionaires. That, obviously, is not the…

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