The Types Of Backlinks Make A Difference

There are three types of links, even if they’re all coded the same: a reciprocal link, an outbound link, and a one-way inbound link. The trick then isn’t just to get an inbound link that will count as a backlink (since a reciprocal link would then qualify), but to get…

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How to Create a Persona for Your Audience

In business, the phrase ‘buyer persona’ describes the ideal hypothetical person who would buy from you. This term is incredibly useful but the name is a little limiting. Because in reality, a person need not only be a buyer: it could just as well be someone who might become a…

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