Why You Should STRONGLY Consider YouTube for Building Your Audience

I was recently inspired by the story of a brand that recently made it big. That brand is Charisma On Command, which is all about ways you can present yourself more engagingly and persuade others. The channel is doing very well now on YouTube and in one video, the presenter…

Continue reading

4 Formats You Can Repurpose Your Evergreen Content To

To make the most of the time you spend researching and writing your content, you should consider repurposing it into other formats. Here are the four formats you can use to repurpose your evergreen content: Videos   A significant number of people would rather watch videos than read an article…

Continue reading

How to Create a Persona for Your Audience

In business, the phrase ‘buyer persona’ describes the ideal hypothetical person who would buy from you. This term is incredibly useful but the name is a little limiting. Because in reality, a person need not only be a buyer: it could just as well be someone who might become a…

Continue reading