Backlinks have always had some bearing on how well a site ranked in search engine result pages (SERPs). In the past, the algorithms were not designed to take into account people trying to cheat the system by loading up on backlinks from sites that had nothing but links on them, no content of any real relevance.
These sites quickly became known as “link farms” and were used by webmasters to increase the ranking of their multiple sites.
It was used by people building reciprocal links to better leverage their site in search engine results but provided no real content. In a links page you might find a link to a toy site when the website hosting the link had to do with the elderly.
Google was one of the first major search engines to start looking at how to reward good quality links that had relevance and added content to a site instead of rewarding savvy, but somewhat unscrupulous practices of cheating the search engine results with backroom deals and black hat tricks.
They kept using backlinks as a determinant of reputation but also strengthened the algorithm to look for specific quality links and penalizing link farms and other black hat maneuvers.
A backlink is really very simple. Anytime another website places a URL link on their site that links directly back to your site, it’s called a backlink.
Why are backlinks important? But also because they help boost your site’s search engine standing because they help bring people to your website.
All this from just a simple link to your site?
Yes! Only if you know the differences between types of backlinks and understand how to get the best mix of types to get the most traffic to your website.
Beware, though, because there are some cons and pros to each kind of buckling, and if you use them incorrectly or in the wrong combination you could end up actually lowering your search engine ranking by mistake.
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